Our core focus over the next 5 years



We will use a mix of digital and traditional marketing platforms to raise the profile of the town centre, challenge perceptions and showcase everything it has to offer to the resident population as well as to the wider area, driving footfall and sales in the process. 


  • Specialist Place Marketing

  • Business Communications

  • Dedicated visitor website



Revitalise Redditch will build on already successful events that take place in the town as well as developing a collection of new events. All will have the aim of driving more visitors into the town and creating positive experiences..


  • Enhanced Christmas Lights Switch On

  • A town centre events calendar

  • The Christmas Tree Trail

  • Support for community events

Business Support


We know our town centre, like every other across the country, is going through a period of transition. Revitalise Redditch is determined to support businesses to make the most of the opportunities and
challenges that technology offers.


  • Tailored business support

  • Improving safety

  • A strong voice for businesses

  • Improving safety

A Business Improvement District (BID) is a geographical area in which the local businesses have voted to invest together, to improve their local trading environment. A BID will provide additional services, identified by the local businesses, using a variety of consultation methods, to enhance the performance of businesses in the district. BIDs are business-led organisations. There are over 300  in the UK.


A BID charge (known as a levy), is used only within the BID area, unlike business rates which are paid into and redistributed, by Government. It brings additional services and not replacement services. A BID company is a not-for-profit initiative.


Typical benefits of a BID could include:


  • Increased footfall

  • Improved staff retention

  • Enhanced marketing strategy for promotion of the town

  • Businesses decide and direct what they want for the BID area

  • BID levy money is only used within BID area

  • Giving the businesses in the BID area a coherent and united voice

  • Long term investment

  • Economic growth

  • Assistance in dealing with council, police and other public bodies


Revitalise Redditch is the proposed BID for Redditch town centre.  

What is a BID?


Download our Business Plan here

Ballot results

In favour by number: 90%

In favour by RV: 81%


High-quality public events throughout the year

Positive PR and marketing coverage

Collaborative and partnership working

Combined voice

Thank you for your engagement 


Feasibility Study and Planning Survey

Over 200 responses representing businesses in the town centre, 50% of all the businesses in the town centre.

Engagement from 12 of the top 20 levy contributing businesses in the town centre

Workshops with key stakeholders through the
Town Centre Partnership

Networking events

We have held organising network events for businesses to come along to.

Case Studies


Watford BID

Newcastle-under-Lyme BID Ltd

How​ ​can​ ​I​ ​find​ ​out​ ​more​ ​information?

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Service Activity - Community Safety - View here

Service Activity - Environmental Services - View here

Service Activity - Leisure events - View here

Service Activity - Leisure xmas lights - View here

© 2019 Revitalise Redditch BID

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