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Redditch Business Improvement District (BID) is pleased to announce the appointment of Michelle Dowse, Principal and Chief Executive at Heart of Worcestershire College, to its Board of Directors.

Michelle brings a wealth of experience and expertise to the Redditch BID board. As the Principal and Chief Executive of Heart of Worcestershire College, she has demonstrated a strong commitment to the education sector and a passion for supporting local businesses and the community.

With her vast experience in the education industry, Michelle has a deep understanding of the needs and challenges faced by businesses and her knowledge of vocational training and workforce development will be invaluable in furthering the aims of Redditch BID.

Redditch BID works collaboratively with local businesses to enhance the town’s economic prospects. The organisation is dedicated to promoting Redditch as a vibrant destination for commerce, culture, and leisure, with a focus on delivering initiatives and projects that benefit the business community.

Adrian Field, the newly appointed Chair of Redditch BID ‘We are delighted that Michelle has agreed to join the Redditch BID board. It is important that we have senior figures from a variety of business sectors in the town centre and her appointment fits in with this perfectly. With the college playing such an integral role in the town centre and local economy, we hope that Michelle’s involvement with the BID will support the town centre by utilising her business acumen and strengthened links and opportunities to enhance employee skills, BID project delivery and employment opportunities.’

As a new board member, she will work alongside other industry leaders, local business owners, and community representatives to develop and implement strategies that promote growth, attract investment, and foster a vibrant business environment in Redditch.

Ms Dowse, said:

“The College has helped the people of Redditch learn new skills  to kick start their careers for over a century. Today it continues to be the largest educational establishment in the area with high numbers of students learning new skills to meet the needs of local and national employers. Everywhere I go, I meet people who tell me about their experience of studying at the College or that of their family members.  Those students have gone on to run businesses, are solicitors, business leaders, nurses, and chefs to name but a few.  With such a longstanding history in the area, it is only right that the College continues to play its part in our community, and I am thrilled to be joining the Redditch BID board to support our town centre.”

With this latest appointment, Redditch BID reaffirms its commitment to inclusivity and collaboration, ensuring a diverse range of perspectives and expertise in shaping the future of Redditch’s business landscape.