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The presence of an international icon helped Redditch witness an extraordinary Christmas Light Switch On event on Saturday, attracting record numbers of people. The event, organised by business group Redditch BID was made even more special by the presence of renowned singer and television personality, Peter Andre.

The Redditch Christmas Lights Switch On has become a cherished tradition that brings the community together to celebrate the joyous holiday season. This year’s event exceeded all expectations, with an incredible number of attendees who filled the town with festive cheer. The town came alive with excitement as families, friends, and individuals of all ages came together to witness community choirs, dance performances and a special show to round off the evening from Peter Andre which included his smash hit Mysterious Girl.

A household name and beloved artist, he delighted the audience with a mesmerizing performance that added an extra sparkle to the evening’s festivities. Known for his chart-topping hits and charismatic stage presence, he is celebrated globally for his contributions to the music industry.

BID Manager, Muj Rahman, said of the event:

‘I was simply left speechless with the overwhelming turnout to celebrate the highly anticipated Redditch Christmas Lights Switch On event. This was the biggest event Redditch BID have ever organised as our efforts to promote Redditch as a key destination in Worcestershire continue. I believe it was a great step forward with this event.’

He continued:

‘It was wonderful to see the record-breaking crowd of joyful spectators. The atmosphere was electric, with families, friends, and people of all ages coming together to enjoy this magical occasion.’

Kingfisher’s General Manager Adrian Field added ‘the feedback that we have had from businesses we have spoken to since the event has been extremely positive. We had a 53% increase in footfall on Saturday compared to the previous week when we had Titan the Robot in the Centre, and the number of people in the Centre was 9.6% up on the same Christmas Light Switch On event last year. The Peter Andre effect definitely drew people in and Redditch BID and partners did a great job in ensuring that there were a lot of happy members of the public and businesses.’

Local businesses and organisations played a vital role in making the event a massive success. Kingfisher Shopping Centre hosted the star guest for his Meet and Greet event while Redditch Borough Council lit up the town with amazing lighting.

Redditch BID would like to extend their heartfelt gratitude to the local businesses and the entire community for their unwavering support in making this event a resounding success. Their contributions have created enduring memories and have set the stage for a joyous and festive holiday season.